What Really are Morning Hostess Bars (Daytime Hostess Bars)?

General hostess bars usually start operating at night, but morning hostess bars open in the early morning or during the daytime. There are relatively few establishments that specialize solely in morning or daytime operations. Oftentime, they primarily operate at night and extend their hours into the daytime to supplement their revenue or attract a new customer base. It is rare for new clubs to open exclusively as morning hostess bars.

Operating Hours of Morning and Daytime Hostess Clubs

While hours can vary by establishment, the general operating hours for morning hostess bars are as follows: 6:00 a.m. to about 1:00 p.m. or 12:00 p.m. to 5:00 p.m. for daytime hostess bars. On the other hand, night hostess clubs generally operate from 8:00 p.m. to midnight.

It’s also important to note that due to the Entertainment Business Law, hostess clubs are not permitted to operate between midnight and 6:00 a.m. (some regions may allow operation until 1:00 a.m. as an exception).

Pricing for Morning and Daytime Hostess Bars

The pricing system for morning and daytime hostess clubs is similar to that of regular nighttime hostess bars: it includes a basic set fee with additional charges for services like choosing a specific hostess (nomination fee) or extending your time (extension fee). However, the actual rates tend to differ slightly between morning/daytime hostess bars and nighttime hostess bars. The morning and daytime hostess clubs are generally more affordable than nighttime hostess bars.

Differences Between Morning/Daytime Hostess Bars and Regular Hostess Bars

There are several differences between morning/daytime hostess bars and regular nighttime hostess bars, including the type of clientele, the type of hostesses, and the overall vibe of the establishment. Understanding these differences can help you better appreciate what makes morning and daytime hostess bars unique.

Differences in Clientele

As with any type of business, the clientele can change depending on the time of day the establishment is open. The clientele of nighttime hostess bars generally consists of office workers and self-employed individuals who are available in the evening after their workday. However, the clientele for morning and daytime hostess  bars tends to include the following types of customers:

• People who work in the nightlife industry who visit after their work.
• Older individuals who are retired.
• Businesspeople or tourists visiting on trips.
• Freelancers or investors who have both the time and financial freedom to visit.

As such, morning and daytime hostess bars tend to attract people who have availability in the early morning or during the day.

Advantages of Visiting Morning (Daytime) Hostess Bars

‍1: Easily Drop In During Morning or Daytime Free Time

Unlike regular hostess bar bars, which you have to wait until night to visit, morning and day hostess bars allow you to drop by quickly during the daylight hours in your free time. These places are perfect for those who don’t want to disrupt their daytime routine or for people who want to visit after finishing a night shift. Additionally, compared to night hostess bars, the prices are more affordable, and there are fewer regular customers, making it easier for newcomers to feel comfortable and enter the establishment.

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2: Many Friendly and Approachable Female Cast Members

The cast working at morning and day hostess bars generally consists of girls with a more casual and relaxed vibe. Rather than being seen as "professional hostesses providing top-tier service," many of the staff feel more like "ordinary girls", creating a sense of familiarity. This fosters a cozy, homey atmosphere where you can enjoy light-hearted conversations as if you were chatting with a friend. For those who want to talk to girls but find the lively atmosphere and highly professional nature of night hostess bars a bit intimidating, trying out a morning or day hostess bar, where the cast feels more approachable and down-to-earth, can be a great option.

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3: Enjoy a Relaxed and Casual Atmosphere

In morning and day hostess bars, there are fewer places that impose sales quotas on the cast, which means there’s little to no pressure for them to ask you to buy drinks or make extra purchases. This allows for a more relaxed and enjoyable experience. In contrast, when visiting night hostess bars, where the cast often has quotas, even if you’re having a good conversation, you might feel pressured to spend money, which can sometimes dampen the fun. On the other hand, since the cast at morning and day hostess bars usually don’t have quotas, the atmosphere tends to be more laid-back. This makes it easier to enjoy conversations.

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4: Less Frequent Sales Texts

As mentioned earlier, the cast at morning and day hostess bars generally don’t have sales quotas, which means their promotional activities are also more restrained. Compared to night hostess bars, it's less common to receive frequent promotional messages from the cast, making it easier to exchange contact information without hesitation. A common issue at hostess bars is that after exchanging contact information, customers often get overwhelmed by frequent promotional messages from the cast. For those who find it bothersome to block or ignore these messages or who enjoy hostess bars but want to maintain a bit more distance with the girls, morning and day hostess bars are a great option to explore.

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Thingsto Consider When Visiting a Morning (Daytime) Hostess Bar

Morning and day hostess bars have some differences compared to night hostess bars, so if you've only experienced night hostess bars, there are a few important points to keep in mind. By being aware of these in advance, you'll be able to enjoy your time at morning and day hostess bars more smoothly. Make sure to check these details beforehand to ensure a great experience.

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Point 1: Limited Number of Establishments

Morning and day hostess bars are still relatively niche compared to night hostess bars, and the number of such establishments is quite limited. As of May 2024, there are over 600 night hostess bar clubs in the Tokyo area, while there are only about 70 morning and day hostess bar venues. In some regions, morning and day hostess bars may not exist at all, making it somewhat challenging to find a place to visit nearby. This can be considered a disadvantage, as it might take some time to locate a suitable venue in your surrounding area.

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Point 2: Don’t Expect Too Much in Terms of Service!

In night hostess bars, many cast members dedicate time to studying customer service and consistently engage in promotional activities to meet their sales quotas. However, since morning and day hostess bars typically don't have quotas, many cast members work casually during their free time to earn extra income. As a result, the quality of service, including manners and hospitality, can be somewhat inconsistent. For those expecting the professional-level service that is common in night hostess bars, visiting a morning or day hostess bar might be a bit disappointing. When going to a morning or day hostess bar, it's best to keep your expectations in check regarding service and go with a relaxed mindset.

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To Enjoy Drinks with the Girls Comfortably at Morning and Daytime Hostess Bars

Although morning/day hostess bars and night hostess bars both fall under the same category of hostess bar bars, they each have their own unique characteristics and appeal. Morning and day hostess bars are perfect for those who want to enjoy drinks with the girls in a more relaxed, carefree atmosphere. Since these clubs operate from early morning or noon, they are convenient for people who want to maintain their daily routines and are looking to enjoy a quick visit during their free time in the day. Compared to night hostess bars, they are also more affordable, and many venues feature a casual, friendly cast. If you're interested, definitely consider visiting a morning or day hostess bar!