Kabukicho’s nightlife is dominated by an impressive array of host club groups, each with its own distinct identity, innovative management strategies, and expansive multi-store networks. Especially in the famed district of Kabukicho, numerous groups have risen to national prominence by not only captivating a loyal clientele but also by redefining the art of male service. Today, we explore the top 10 host groups making waves in Kabukicho, delving into their power dynamics, store counts, and the business strategies that have propelled them to success.

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Kabukicho Host Club Guide: The 10 Famous Groups

groupdandy (グループダンディ) – 42 Stores

groupdandy stands out as one of the most powerful forces in Kabukicho. With 42 stores under its banner—including franchise outlets not only in Kabukicho but also in various other regions—groupdandy is considered one of the industry’s largest groups. Their influence isn’t just measured in numbers; groupdandy is credited with igniting several signature host club traditions, such as champagne calls, killer calls, and targeted customer interactions that have become staples of the culture. A key element of their success lies in their commitment to developing talent through an extensive host training program, often referred to as “host school,” where courses covering everything from customer service and business acumen to psychology are offered. This focus on nurturing charismatic talent has enabled groupdandy to consistently produce top-tier hosts who become icons in their own right, fueling their expansive growth.

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ACQUA GROUP (アクアグループ) – 24 Stores

Despite being one of the newer groups—having launched in 2015—ACQUA GROUP has rapidly expanded its reach, operating 24 stores as of March 2024. Their secret lies in a robust, specialized SNS marketing strategy, bolstered by regular training sessions tailored to different skill levels. Each ACQUA GROUP venue is noted for its fashionable, neon-infused interior design that creates a memorable and immersive environment. Their ability to extend their reach beyond Kabukicho through effective local expansion strategies further demonstrates their strong organizational capability and commitment to excellence.

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‍L’s collection (エルズコレクション) – 16 Stores in Kabukicho

Originally part of groupdandy until its split in 2014, L’s collection—affectionately known as “El Collection” or “Eru Kore”—has grown rapidly to operate 16 stores in Kabukicho and an impressive 40 stores nationwide. Their media power is legendary, with high-profile promotions including appearances on the YouTube channel “Kabuki Chou TV,” where renowned host Koshinami Kazuki’s production prowess has catapulted the group into the spotlight. Heavy investment in advertising, including extensive use of ad trucks, original theme songs, and regular appearances on online shows, has cemented L’s collection’s reputation as one of the most recognizable and influential groups in the industry.

AIR GROUP (エアーグループ) – 18 Stores

With over 20 years of history, AIR GROUP is one of the veteran groups that has maintained its top-tier status in Kabukicho. Known for its catchy tagline “Shokugyo, Ikemen.” ("Profession, Handsome"), AIR GROUP prides itself on a highly supportive environment for its hosts. Their comprehensive support includes guidance on tax filing and personal development, with every store offering trial experiences (体入) so potential hosts can assess the environment. This focus on tailoring the workplace to each host’s strengths has helped AIR GROUP secure its reputation as one of the most recognized and respected brands in Kabukicho.

冬月グループホールディングス (FGHD) – 20 Stores (Including GROUP YGD with 8 Stores)

Fuyutsuki Group Holdings, known by its abbreviation FGHD, is renowned for its rapid expansion and dynamic approach. With a total of 20 stores in Kabukicho—including the notable GROUP YGD with 8 locations—FGHD emphasizes a strong corporate infrastructure with comprehensive welfare benefits and a dedicated management team. Their robust training program, highlighted by the “Mind Jukajou” (Mind Ten Commandments), focuses on cultivating a winning mentality among new hosts. This strategic emphasis on mindset and continuous personal development has been pivotal in producing a cadre of top performers and securing FGHD’s prominent market share.

SINCE YOU…GROUP (シンスユーグループ) – 16 Stores

SINCE YOU…GROUP currently operates 16 stores in Kabukicho and is recognized for accelerating the “Oji-Hos Boom,” a trend that redefined the industry. One of their distinctive features is the exclusive building that houses only SINCE YOU…GROUP outlets, which reinforces their brand identity. The group actively employs their original mascot, “Shinsukun,” in promotional activities across social media and even uses manga-style guides for prospective employees. This innovative use of official characters and in-house media helps the group attract and retain clientele while setting them apart from competitors.

GroupBJ (グループBJ) – 12 Stores

GroupBJ is known for its avant-garde approach to host club marketing, blending the allure of idol culture with traditional host services. Under the leadership of visionary executives, including the charismatic Chairman Ichijo Hikaru, groupBJ has consistently delivered impressive annual sales exceeding 300 million yen and quickly rose to prominence with 12 stores in Kabukicho as of March 2024. Their distinctive team-based evaluation system, which emphasizes not just individual performance but also collaborative success, has boosted overall service quality and elevated the group’s reputation both within and beyond Kabukicho.

KG-PRODUCE / ケージープロデュース – 17 Stores

KG-PRODUCE is celebrated as one of the titans of the host industry, having once been home to the legendary host Roland. With a bold “25-store plan” in its sights, KG-PRODUCE has expanded to 17 stores in Kabukicho. They were pioneers in utilizing store promotional videos (PV) and have created exclusive 3D billboards that are a testament to their innovative advertising capabilities. Their unparalleled media power is further demonstrated by collaborations with popular YouTubers and features in top women’s magazines, ensuring that their hosts receive maximum visibility.

Smappa!Group (スマッパグループ) – 7 Stores

One of the more established groups in Kabukicho, Smappa!Group has a reputation for being both traditional and forward-thinking. With all of its 7 stores offering trial work experiences (体入), the group provides potential hosts with the opportunity to experience the environment firsthand, which in turn boosts overall sales. Beyond their business operations, Smappa!Group is notable for its social responsibility; they launched a volunteer organization in response to the Niigata-Chuetsu earthquake and engage in monthly Kabukicho clean-up initiatives. Their innovative “Host Club Experience Tours” also attract new customers, making them a standout example of effective new-customer acquisition strategies.

NEW GENERATION GROUP (ニュージェネレーショングループ) – 8 Stores

NEW GENERATION GROUP operates 8 stores in Kabukicho and has quickly gained attention for its savvy use of social media platforms—particularly TikTok—to attract a younger demographic. Their approach to digital marketing has propelled their flagship venue, “MAJESTY,” into the limelight, while collaborative efforts on terrestrial TV and online channels further enhance their brand presence. 

Kabukicho is not just a hotspot for nightlife—it is a vibrant arena where business acumen meets charismatic service, and where each host group, from groupdandy to NEW GENERATION GROUP, has carved out its unique niche. Whether you’re an industry insider or a curious newcomer, the fascinating power dynamics and business secrets of Kabukicho’s host groups offer a compelling glimpse into one of Japan’s most iconic entertainment scenes.

https://horeru.com/column/55986/

https://groupdandy.com/shop/topdandy/

https://g-a-2.com/

https://www.host2.jp/shop_grp/fg/index.html

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